Producer Michael

Introduction

Michael Blakey is a London-born music producer, entrepreneur, and YouTuber whose career spans over four decades — from producing gold and platinum records with artists like Luther Vandross, Mary J. Blige, and 2Pac, to building a YouTube channel that documents a life lived at the highest level. In 2020, after coming across his content, I designed a new logo and sent it to him with no brief, no contract, and nothing expected in return. A day later, he replied. That unsolicited proposal became the beginning of one of the most rewarding creative partnerships I've had.

Introduction

Challenges

Michael already had an established identity and a loyal audience. The challenge wasn't starting from zero — it was replacing something people already recognised, without losing what made it feel like him. The new mark had to carry the weight of a serious career while reflecting where he was going, not just where he'd been.

It needed to work on a YouTube thumbnail and on the back of a Jacob & Co. watch.

Live Project

Final thoughts

Since that first email in 2020, the mark has appeared on a limited edition Jacob & Co. timepiece, a fragrance collaboration with Fragrance du Bois, and a clothing line with EightX Apparel. What started as a gesture became a brand that travels in rooms most logos never reach.

That's what happens when design starts with the right intention.

Next projects.

All projects

(2016-25©)

Camara Dragului

Digital Watch Vault

Chrono Rally Club

Let’s talk.

Tell me about your brand. Where it is, where you want it to go, and what's been holding it back.

Quick response.

You'll hear back within 24 hours. No automated replies, no account managers — just me.

Clear next steps.

A straight conversation about your project. No pitch, no pressure — just an honest look at what you need.

Creative Director

at Graphoric®

Claudio

Work With Me

Let’s talk.

Tell me about your brand. Where it is, where you want it to go, and what's been holding it back.

Quick response.

You'll hear back within 24 hours. No automated replies, no account managers — just me.

Clear next steps.

A straight conversation about your project. No pitch, no pressure — just an honest look at what you need.

Creative Director

at Graphoric®

Claudio

Work With Me

Let’s talk.

Tell me about your brand. Where it is, where you want it to go, and what's been holding it back.

Quick response.

You'll hear back within 24 hours. No automated replies, no account managers — just me.

Clear next steps.

A straight conversation about your project. No pitch, no pressure — just an honest look at what you need.

Creative Director

at Graphoric®

Claudio

Work With Me