Producer Michael

Introduction

Michael Blakey is a London-born music producer, entrepreneur, and YouTuber whose career spans four decades. Gold and platinum records with Luther Vandross, Mary J. Blige, and 2Pac. A YouTube channel documenting a life lived at the highest level. In 2020 I came across his content, designed a new logo, and sent it to him. No brief. No contract. Nothing expected in return. A day later, he replied. That one unsolicited email became one of the most rewarding creative partnerships I've had.

Introduction

Challenges

Michael already had an established identity and a loyal audience. The challenge wasn't starting from zero. It was replacing something people already recognised, without losing what made it feel like him. The new mark had to carry the weight of a serious career while pointing at where he was going, not just where he'd been.

The mark now lives on a series of Jacob & Co. watches, a Fragrance du Bois perfume line, and more, from a YouTube thumbnail to objects people actually own.

Live Project

Final thoughts

Since that first email in 2020, the mark has appeared on a limited edition Jacob & Co. timepiece, a fragrance collaboration with Fragrance du Bois, and a clothing line with EightX Apparel. What started as a gesture became a brand that travels in rooms most logos never reach.

That's what happens when design starts with the right intention.

Next projects.

All projects

(2016-25©)

Cămara Dragului

Digital Watch Vault

Chrono Rally Club

Request Your
Brand Audit.

Tell me about your brand. Where it is, where you want it to go, and what's been holding it back.

Response within 24 hours.

You'll hear back within 24 hours. No automated replies, no account managers, just me.

Clear next steps.

A straight conversation about your project. No pitch, no pressure, just an honest look at what you need.

Creative Director

at Graphoric®

Claudio

Work With Me

Request Your
Brand Audit.

Tell me about your brand. Where it is, where you want it to go, and what's been holding it back.

Response within 24 hours.

You'll hear back within 24 hours. No automated replies, no account managers, just me.

Clear next steps.

A straight conversation about your project. No pitch, no pressure, just an honest look at what you need.

Creative Director

at Graphoric®

Claudio

Work With Me

Request Your
Brand Audit.

Tell me about your brand. Where it is, where you want it to go, and what's been holding it back.

Response within 24 hours.

You'll hear back within 24 hours. No automated replies, no account managers, just me.

Clear next steps.

A straight conversation about your project. No pitch, no pressure, just an honest look at what you need.

Creative Director

at Graphoric®

Claudio

Work With Me

Producer Michael

Producer Michael

Next projects.

Request YourBrand Audit.

Request YourBrand Audit.

Request YourBrand Audit.

Request Your
Brand Audit.

Request Your
Brand Audit.

Request Your
Brand Audit.