Producer Michael

Introduction

Michael Blakey is a London-born music producer, entrepreneur, and YouTuber whose career spans four decades. Gold and platinum records with Luther Vandross, Mary J. Blige, and 2Pac. A YouTube channel documenting a life lived at the highest level. In 2020 I came across his content, designed a new logo, and sent it to him. No brief. No contract. Nothing expected in return. A day later, he replied. That one unsolicited email became one of the most rewarding creative partnerships I've had.

Introduction

Challenges

Michael already had an established identity and a loyal audience. The challenge wasn't starting from zero. It was replacing something people already recognised, without losing what made it feel like him. The new mark had to carry the weight of a serious career while pointing at where he was going, not just where he'd been.

The mark now lives on a series of Jacob & Co. watches, a Fragrance du Bois perfume line, and more, from a YouTube thumbnail to objects people actually own.

Live Project

Final thoughts

Since that first email in 2020, the mark has appeared on a limited edition Jacob & Co. timepiece, a fragrance collaboration with Fragrance du Bois, and a clothing line with EightX Apparel.

That's what happens when design starts with the right intention.

Next projects.

All projects

Cămara Dragului

Digital Watch Vault

Chrono Rally Club

Have a project

in mind?

Tell me what you're building, where you want to take it, and what you need to get there.

Personal response within 24 hours.

You will hear back directly from me. No automated replies, no account managers, just an honest conversation about your project

Clear next steps.

A straight conversation about your project. No pitch, no pressure, just an honest look at what you need.

Have a project

in mind?

Tell me what you're building, where you want to take it, and what you need to get there.

Personal response within 24 hours.

You will hear back directly from me. No automated replies, no account managers, just an honest conversation about your project

Clear next steps.

A straight conversation about your project. No pitch, no pressure, just an honest look at what you need.

Have a project

in mind?

Tell me what you're building, where you want to take it, and what you need to get there.

Personal response within 24 hours.

You will hear back directly from me. No automated replies, no account managers, just an honest conversation about your project

Clear next steps.

A straight conversation about your project. No pitch, no pressure, just an honest look at what you need.